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COMING SOON

Big Five

The reason broad feedback never changes anything.

“Be more assertive.” “Work on your attention to detail.” Feedback at that altitude names a category, not a behaviour, so there is nothing to do differently on Monday and nothing does change. Big Five resolves each broad trait into six narrower facets — thirty in all — which is the level at which a development conversation stops being a label and starts being a specific thing a person can practise.

Not open yet.

Big Five is in development. Register your interest and we'll tell you the day it opens — no other mail.

  • 120 items, 5 domains, 30 facets
  • 120 questions
  • Taken in the assessment portal

You receive

  • Scores on the five personality domains
  • Scores on all thirty underlying facets
  • Item provenance from the public-domain International Personality Item Pool

What Big Five measures

Five broad domains, reported alongside the thirty facets underneath them. The domains are how the model is usually discussed; the facets are where the useful information is.

Openness

Appetite for new ideas, unfamiliar methods and abstract thinking, set against a preference for the proven and the concrete. Tells you who will push a novel approach and who will ask what evidence there is for it — a team needs both, and usually resents whichever it has more of.

Conscientiousness

Organisation, follow-through and deliberation — how reliably an intention becomes finished work. This is the domain with the strongest established link to job performance across roles, which is why it carries weight with people who are sceptical of assessment generally.

Extraversion

Where energy comes from across a working day: outward through people and activity, or inward through focus and quiet. Frequently mistaken for confidence or capability, and it is neither.

Agreeableness

Trust, cooperation and consideration of others, set against a more sceptical and directly competitive stance. Worth knowing before you put someone in a role that requires holding an unpopular line for months.

Neuroticism

Sensitivity to pressure and how strongly setbacks register. Usually reported as its inverse, emotional stability. It describes how much a situation costs someone to absorb — not how well they perform, and not their resilience as a virtue.

The thirty facets

Openness

Six facets — how someone meets the unfamiliar.

Imagination

How readily someone works in possibilities rather than in what is currently in front of them.

Artistic Interests

Responsiveness to craft and design quality, including in work that is not conventionally creative.

Emotionality

How much access someone has to their own feelings, and how far those register as information worth attending to.

Adventurousness

Willingness to change routine and try an unfamiliar method rather than the one already known to work.

Intellect

Appetite for abstract problems and argument for its own sake, distinct from how capable someone is at either.

Liberalism

Readiness to re-examine established practice and authority. In a working context this is the difference between "that is how it is done here" as a reason and as a starting point.

Conscientiousness

Six facets — and the domain where two identical scores most often mean completely different things.

Self-Efficacy

Belief that one is competent and effective at what one takes on.

Orderliness

Preference for structure, sequence and a tidy system to work inside.

Dutifulness

How binding an obligation feels once it has been taken on, whether or not anyone is checking.

Achievement-Striving

Drive toward a standard and a result, as distinct from a preference for order along the way.

Self-Discipline

The capacity to continue past the point where interest has run out — where most work is actually decided.

Cautiousness

How much deliberation happens before committing to an action.

Extraversion

Six facets — where energy comes from, and where it goes.

Friendliness

Warmth and ease in forming a connection with someone new.

Gregariousness

Preference for the company of others over working alone. Separate from warmth: a person can be high in one and low in the other.

Assertiveness

Readiness to take the lead, state a position and hold it in a room. This is the facet almost every "be more assertive" conversation is actually about.

Activity Level

Pace and the amount of activity someone keeps in motion.

Excitement-Seeking

Appetite for stimulation, novelty and a degree of risk.

Cheerfulness

Tendency toward positive mood and visible enthusiasm.

Agreeableness

Six facets — how someone orients toward other people.

Trust

Assumption of good intent in others, as against a default of scepticism.

Morality

Directness and candour in dealing with people — a low score indicates comfort with guardedness and manoeuvre, not a lack of ethics.

Altruism

Willingness to do things for others at a cost to oneself.

Cooperation

Preference for accommodation over confrontation when interests diverge.

Modesty

Comfort being the person who did the work rather than the person credited with it.

Sympathy

How strongly another person’s situation registers and moves someone to respond.

Neuroticism

Six facets — how pressure is absorbed. Usually reported as emotional stability, its inverse. These are ordinary variation in temperament, not clinical categories.

Anxiety

How readily a situation is appraised as threatening.

Anger

How quickly frustration builds when something obstructs a goal.

Depression

Tendency toward low mood and discouragement after a setback. The scale label is the instrument’s; what is measured is everyday variation in outlook, and it is not a screen for any clinical condition.

Self-Consciousness

Sensitivity to being observed or judged, particularly by a group.

Immoderation

Difficulty resisting an immediate want in favour of a later one.

Vulnerability

How much capability drops under acute pressure, as against being retained.

Two people, the same score, nothing alike

Take two people who score identically on Conscientiousness. On any instrument that reports domains alone, they are the same person and get the same development conversation.

High Orderliness, low Achievement-Striving

Immaculate systems, current documentation, nothing ever lost. Also content to keep the system tidy rather than push the result forward. Ask them to raise their ambition and you will get a better-organised version of the same output.

Low Orderliness, high Achievement-Striving

Drives hard at the outcome and gets there. Leaves a trail nobody else can follow, and the handover is where the cost lands. Telling this person to care more about results is not merely useless, it is the opposite of the advice they need.

Same domain score. Opposite problems, opposite remedies. This is why a facet-level report is worth the extra items: it is the difference between a conversation that names something true about the specific person in front of you and one that could have been produced without meeting them.

The same holds across the other four domains. Two people equally low on Extraversion may differ entirely on Assertiveness and Gregariousness — one dislikes crowds, the other will not state a position — and only one of those is worth working on for a role that requires holding a line in a meeting.

When it earns its place

Where a development plan has to survive a year. Facet-level findings give a coach and a person something specific enough to return to at each review, rather than a trait to agree about repeatedly.

Where the room is sceptical of assessment. The five-factor structure is the most heavily replicated model in personality research, and the Conscientiousness link to job performance is among the better-established findings in the field. For a technical audience that has dismissed a lighter instrument, this is usually the one that gets a hearing.

Alongside a competency profile. Disposition and learnable competency are different questions, and seeing them together separates what someone finds naturally costly from what they have simply never been taught. That distinction changes what you would sensibly invest in.

It is not a selection instrument, and we will not support it being used as one. It describes tendencies, not ability or fitness for a role.

Rigour

How this instrument was built

Model and provenance
Built on the five-factor structure of personality, the most extensively replicated model in personality research. The version we will publish reports facets as well as domains, because domain scores alone flatten exactly the differences that development work depends on. Facet labels are the source instrument's own and are not relabelled for presentation.
Item source
A public-domain personality item pool. The items are free to use and commercially usable, so no licence fee is passed on and no third-party publisher sits between you and your own data — which is also what makes reporting all thirty facets practical rather than an upgrade tier.
Psychometrics
  • 120 items across 5 domains
  • 30 facets in total — six facets to each domain
  • Both domain scores and facet scores are reported

A personality profile describes tendencies, not ability or fitness for a role, and no result is a selection decision on its own. The facets under Neuroticism describe ordinary variation in temperament and are not a screen for any clinical condition. This instrument is not released; nothing on this page is available to take yet.

Questions people ask

When does Big Five open?
It is in development and we have not set a public date. We would rather give you the real one than an optimistic one, so register your interest and you will hear from us the day it opens.
How is this different from DISC?
DISC describes how someone prefers to work day to day, and a team can read it in an afternoon. Big Five describes underlying disposition at much finer resolution, and it is built for individual development and for decisions with long consequences. Most organisations that use both use DISC across whole teams and Big Five where the stakes justify the depth.
Where do the items come from?
A public-domain personality item pool maintained for research use. 120 items across five domains and thirty facets. Because the pool is public domain, no licence fee is passed on and no third-party publisher sits between you and your own data — which is the arrangement that lets us report facets at all, since the commercial instruments in this space generally charge per report for exactly this.
Is a low score on a domain a bad result?
No, and the question usually comes from having seen an instrument that implies otherwise. Every domain describes a trade-off rather than a quantity of merit. A team of uniformly high scorers on any one domain has a predictable and well-documented set of blind spots.
Can we use this for hiring?
Not on its own, and we will not support it being used that way. A personality profile describes tendencies, not ability or fitness for a role. It is genuinely useful in development, in pairing and in understanding a team you already have.

Big Five

Talk to us

Other assessments

DISCGives a team shared, neutral words for the friction they already feel — how each person prefers to decide, influence, pace and check work.44 questions~15 minutesPsychological SafetyTells you in three minutes whether problems reach you early or get absorbed quietly and found downstream, where they cost far more.7 questions~3 minutesAI ReadinessShows which teams will carry an AI rollout and which need the conversation before the tool, while there is still time to sequence it.51 questions~20 minutes